Organizational Impact

• Increased sales performance and customer acquisition.
• Enhanced product penetration and cross-selling opportunities.
• Improved customer satisfaction and loyalty.
• Streamlined sales processes and better use of sales technologies.

Personal Impact

• Improved sales and customer engagement skills.
• Enhanced product knowledge and confidence in selling.
• Greater proficiency in using sales tools and technologies.
• Advanced skills in performance measurement and self-improvement.

________________________________________

Course Level: Foundation

Course Objectives

• Develop effective sales techniques tailored for retail banking.
• Enhance product knowledge and cross-selling skills.
• Improve customer engagement and satisfaction.
• Utilize sales tools and technologies to streamline processes.
• Implement performance measurement and continuous improvement strategies.

Course Outline

Module 1: Sales Techniques and Best Practices

• Understanding the retail banking sales process
• Building rapport and trust with customers
• Effective communication and presentation skills
• Techniques for identifying customer needs

Module 2: Product Knowledge and Cross-Selling

• Overview of retail banking products and services
• Matching products to customer needs
• Cross-selling and up-selling strategies
• Handling objections and closing sales

Module 3: Customer Engagement Strategies

• Developing customer-centric sales approaches
• Enhancing customer experience and satisfaction
• Building long-term customer relationships
• Techniques for customer retention and loyalty

Module 4: Sales Tools and Technologies

• Introduction to CRM systems and sales tools
• Using technology to track and manage sales activities
• Leveraging data analytics for sales insights
• Implementing digital sales strategies

Module 5: Performance Measurement and Improvement

• Key performance indicators (KPIs) for sales teams
• Monitoring and evaluating sales performance
• Identifying areas for improvement and implementing changes
• Best practices for continuous improvement and success stories