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Creativity & Innovation

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Creativity & Innovation

Creativity & Innovation

Duration
15 Hours

Course Description


         Creativity and innovation are distinct but complementary processes. Creativity is the ability to generate new and imaginative ideas, while innovation is the practical application of those ideas to create something new, whether a product, service, or process, that adds value. Essentially, creativity sparks the idea, and innovation brings it to life. 

Course Outline For Creativity & Innovation

1. Defining creativity and innovation

  • Understanding the distinction between creativity (idea generation) and innovation (implementation of ideas to create value).
  • Exploring the importance of creativity and innovation in personal and professional contexts.
  • Recognizing individual creative potential. 

2. Developing creative thinking skills

  • Techniques to generate creative ideas, both individually and in groups.
  • Overcoming mental blocks and biases that hinder creativity.
  • Understanding different creative thinking approaches (e.g., divergent and convergent thinking).
  • Utilizing tools like mind mapping, brainstorming, and creative writing techniques. 

3. Fostering a culture of innovation

  • Creating a supportive environment that encourages risk-taking and experimentation.
  • Strategies to build and sustain an innovative organization.
  • Encouraging collaboration and cross-functional teams.
  • Managing resistance to change and fear of failure.
  • Implementing innovation strategies and processes. 

4. Problem-solving and innovation methodologies

  • Integrating creativity into the problem-solving process.
  • Applying structured approaches like Creative Problem Solving (CPS) to address challenges.
  • Exploring methodologies like Design Thinking for human-centered innovation.
  • Understanding different types of innovation (e.g., incremental, disruptive). 

5. Implementation and measuring success

  • Developing strategies for implementing creative ideas and converting them into actionable plans.
  • Measuring the impact and success of innovation initiatives.
  • Tracking progress and adapting to ensure continuous improvement. 
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