1. Salesforce fundamentals and cloud concepts

• Introduction to Cloud Computing and SaaS (Software as a Service) models.
• Salesforce overview: Products, Editions, and its role as a CRM platform.
• Understanding CRM concepts and benefits.
• Navigating the Salesforce User Interface (Classic and Lightning Experience).
• Setting up and configuring a Salesforce organization (company profile, fiscal year, business hours). 

2. User management and security

• User Setup and Maintenance: Creating and managing users, user licenses, passwords, and troubleshooting login issues.
• Organizational Security Controls: Implementing password policies, IP restrictions, login hours, and network settings.
• Salesforce Sharing Model: Understanding the principles of data access control.
• Object-Level Security: Managing access to objects (e.g., Accounts, Contacts) using profiles and permission sets.
• Field-Level Security: Restricting access to specific fields within records using profiles and permission sets.
• Record-Level Security: Controlling access to individual records using Organization-Wide Defaults (OWD), roles, role hierarchy, sharing rules, and manual sharing.
• Security Best Practices: Discussing and implementing best practices for securing Salesforce data and user access. 

3. Data management

• Data Migration: Understanding considerations when importing, updating, transferring, and mass deleting data.
• Data Management Tools: Using the Data Import Wizard and Data Loader for bulk data operations.
• Data Quality and Validation: Implementing data validation rules and best practices to maintain data accuracy and consistency.
• Data Backup and Archiving: Understanding different methods for backing up Salesforce data, including the Data Export Service. 

4. Customization and application building

• Standard and Custom Objects: Understanding the architecture of standard objects and creating custom objects.
• Fields and Data Types: Creating and customizing fields on standard and custom objects.
• Relationships: Defining relationships between objects (Lookup, Master-Detail, Junction Objects).
• Page Layouts and Record Types: Designing page layouts, creating record types, and assigning them to profiles.
• Business Processes: Implementing business processes using picklists and record types.
• Tabs: Creating custom object tabs, Web Tabs, Visualforce Tabs, and Lightning Page Tabs.
• AppExchange: Identifying use cases for AppExchange applications and understanding how to install and uninstall them. 

5. Automation and workflow

• Business Process Automation: Understanding the importance and benefits of automating business processes in Salesforce.
• Workflow Rules: Defining workflow rules to automate tasks, email alerts, field updates, and outbound messages.
• Process Builder (Legacy): Understanding the capabilities and use cases of Process Builder for complex automation.
• Flow Builder: Designing and implementing complex process automation using Flow Builder (record-triggered flows, screen flows, auto-layout).
• Approval Processes: Setting up and managing approval processes for standard and custom objects. 

6. Reports and dashboards

• Report Types: Creating and customizing reports using standard and custom report types.
• Building Reports: Creating different types of reports, filtering data, summarizing report data, and creating formulas.
• Creating Dashboards: Designing and customizing dashboards with various components, chart types, and data sources.
• Report and Dashboard Folders: Organizing and securing reports and dashboards. 

7. Productivity and collaboration

• Activity Management: Managing tasks, events, and public calendars.
• Chatter: Utilizing Chatter features like feeds, groups, and following.
• Salesforce Mobile App: Understanding the capabilities of the Salesforce Mobile App.